Sponsors play a big role in any tournament or event and it is always commonplace to see several top companies vying for a sponsorship role, depending on the event. For a global showpiece competition like the World Cup, it would come as no surprise that some of the biggest brands in the world would love to be associated with such an event.
Admittedly, the FIFA World Cup is one of the most effective international marketing platforms for brands to reach a large audience. All top brands like Coca-Cola, Adidas, Wanda Group, and Qatar Airways have all partnered with FIFA ahead of the Qatar World Cup 2022. For brands like Coca-Cola and Adidas, they have enjoyed a partnership with FIFA over several editions of the World Cup now.
Some new names have come on board this time around as sponsors for Qatar 2022. Indian-based EdTech Company BYJU and VIVO are the main names that come to mind. As seen on the official FIFA website, there are some other brands spanning different sectors on the sponsorship list.
Major sponsors for Qatar World Cup 2022
As at the time of writing, there are seven named sponsors ahead of the competition. They include:
- Qatar Energy
However, BYJU’s, an Indian educational platform, Cypto.com, Cryptocurrency exchange based in Singapore and QatarEnergy, a petroleum company in Qatar are the three main sponsors.
“Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football,” FIFA’s chief commercial officer, Kay Madati said after unveiling Crypto.com as a sponsor.
“We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and ground-breaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale.”
Crypto.com already have several football related sponsorships, including with French side Paris Saint-Germain and the Italian Serie A.
The FIFA World Cup is perhaps the biggest stage for brands to showcase new releases, innovative technological expertise, build a network of fans as well as amplify the viewing experience for fans. The FIFA World Cup 2022 is scheduled to take place from the 21st of November until the 18th of December 2022 and the countdown is on already. Asides sponsors, FIFA also have partners for the global showpiece and we’ll take a look at them below.
Partners with FIFA for Qatar 2022
- Wanda Group
- Qatar Airways
Brand to look out for – Qatar Airways
Qatar Airways are perhaps the one to look out for as the newest name to partner with FIFA ahead of the World Cup. They are easily one of the biggest airlines in the Middle East and the world at large and their agreement with FIFA is said to be the largest in the company’s history.